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/ For multi-location medical and aesthetic practices /

Every call answered. Every patient back.

An AI receptionist that answers every call 24/7 and books consults straight into your calendar, plus reactivation campaigns that bring past patients back. Built for plastic surgery, med spa and dermatology groups.

30-minute live demo on Google Meet. No obligation. USA and Canada.

Live call · 2:14 am

Lumen Aesthetics

Demo · fictional practice

  1. Caller: Hi, I'd like to book a consult for next week.
  2. AI receptionist: Of course. I have Tuesday at 10:30 or Thursday at 2:00. Which works?
  3. Caller: Thursday at 2, please.
Consult bookedThu 2:00 pm. Confirmation sent by text.
Illustrative example.
  • Answered on the first ringNights, weekends, lunch and overflow.

  • Booked while they're on the lineStraight into the calendar you already use.

  • Your team for anything clinicalUrgent and sensitive calls go to a person.

/ the problem /

Your phones are leaking consults.

A patient who reaches voicemail doesn't wait for a callback. They call the next clinic on the list. Switch the day below to see where the gaps are, and what changes when every call is answered.

One Tuesday at a two-location clinic

Sample day, fictional practice and callers.

  • 7:48 amSample caller wanted: New consult enquiryMissedBefore opening
  • 9:12 amSample caller wanted: Reschedule an appointmentAnsweredFront desk
  • 10:30 amSample caller wanted: New consult enquiryBookedBooked by the front desk
  • 11:05 amSample caller wanted: Pricing questionAnsweredFront desk
  • 12:20 pmSample caller wanted: New consult enquiryMissedLunch hour
  • 1:10 pmSample caller wanted: Directions to the clinicAnsweredFront desk
  • 2:15 pmSample caller wanted: Post-procedure questionMissedBoth lines busy
  • 3:40 pmSample caller wanted: Confirm an appointmentAnsweredFront desk
  • 4:30 pmSample caller wanted: Treatment questionAnsweredFront desk
  • 5:58 pmSample caller wanted: Calling back about an adMissedFront desk closing up
  • 8:40 pmSample caller wanted: New consult enquiryMissedAfter hours, voicemail
Calls missed
5of 11
Consults booked
1new consults
Answered after 5 pm
0of 2 calls
  • Calls after hours and at lunch

    Evenings, weekends, the lunch hour and the Monday rush are exactly when prospective patients call, and exactly when nobody can pick up.

  • An overloaded front desk

    Your coordinators are checking patients in, handling payments and answering the phone at once. Good staff are expensive and hard to keep.

  • A database nobody calls

    Thousands of past patients and old enquiries are already in your system. Without a structured recall effort, most never hear from you again.

  • Slow follow-up on ad enquiries

    You pay for every consult request from ads. When follow-up takes hours instead of minutes, many of those patients have already booked elsewhere.

/ what we build /

One system. Two ways to fill your calendar.

Run them together: the receptionist captures every new enquiry, reactivation fills gaps from the patients you already have.

/ service 01 /

AI Receptionist

Answers every call in a natural voice, any hour. Handles common questions about procedures, pricing ranges and locations, qualifies the caller, and books the consult directly into your calendar or CRM. Hands off to your team when a human is needed.

  • 24/7 call answering
  • Consult booking into your calendar
  • Smart handoff to staff

Call summary, 8:40 pm

Sent to your team. Fictional patient.

Booked
Caller
Sample patient A, new patient
Wanted
Breast augmentation consult
Location
Downtown
Booked
Thu 3:00 pm with Dr. Reyes
Sent
Confirmation and intake form by text

/ service 02 /

Database Reactivation

Calls and messages past patients and old enquiries with offers relevant to what they've had or asked about before, then books the ones who are ready straight back in. Your existing database becomes booked consults, with no new ad spend.

  • Segmented recall campaigns
  • AI calls and text follow-up
  • Bookings, not just replies

Sample campaign

Fictional practice and patients.

  • Injectables, last visit 9+ months

    Lapsed treatment patients

    Booked
  • Consult, never booked

    Enquired last spring

    Replied
  • Laser package, lapsed

    Sessions left unused

    Calling
  • Skin check, overdue

    Routine recall

    Queued

/ how it works /

Three steps. One partner from start to finish.

How it works
  1. Step 1

    Audit

    We map how calls move through your locations today, where they drop, and what's sitting in your patient database. You get a clear picture of what we'd build before you commit.

  2. Step 2

    Build

    We train your AI receptionist on your procedures, providers, policies and tone of voice, connect it to your scheduling tools, and set up your first reactivation campaigns.

  3. Step 3

    Run

    We monitor every conversation, tune scripts and answers, and send you a monthly report on calls handled, consults booked and patients reactivated.

/ what a call looks like /

From ringing phone to booked consult.

How the AI receptionist handles a new-patient call at 8:40 pm, when your front desk has gone home.

  • Consult booked in your calendar
  • Confirmation and intake form sent by text
  • Call summary sent to your team

Northgate Plastic Surgery

Demo · fictional practice

Live call · 8:40 pm
  1. AI receptionistThanks for calling. This is the virtual assistant for the clinic. How can I help you tonight?
  2. CallerHi, I'm interested in a consultation for a breast augmentation. Do you have anything in the next few weeks?
  3. AI receptionistOf course. Have you visited us before, and which location is most convenient for you?
  4. CallerNo, first time. The downtown one, ideally.
  5. AI receptionistI have Tuesday the 14th at 10:30 am or Thursday the 16th at 3:00 pm downtown. Which works better?
  6. CallerThursday at three.
  7. AI receptionistYou're booked for Thursday at 3:00 pm. I'll text you a confirmation and the intake form now.
Illustrative example. Your receptionist is trained on your own procedures, locations and booking rules.

/ industries /

Built for practices where every consult matters.

A surgical consult, a same-day filler appointment and an overdue skin check are three very different calls.

High-value consults, long decision cycles and anxious first-time callers. Every enquiry gets a warm, informed first conversation.

  • Consult enquiries
  • Financing questions
  • “What's recovery like?”
  • Surgeon and credential questions
Plastic surgery in detail

Northgate Plastic Surgery, 8:40 pm. Demo, fictional practice.

  1. Caller: I'd like a consult for a breast augmentation.
  2. AI receptionist: I have Thursday at 3:00 pm downtown. Shall I book it?
  3. Caller: Yes, perfect.

Consult booked. Thu 3:00 pm. Confirmation sent by text.

What missed calls cost your practice.

Put in your own numbers. The starting values are placeholders, not benchmarks.

Read the guide

Check your phone system's call logs.

Your best estimate.

From your own consult records.

In USD or CAD.

New-patient consults missed per month
26
Patients who would have gone ahead
7.8
First-treatment revenue at risk
$11,700a month$140,400 a year

Starting values are examples, not benchmarks. Counts first treatments only.

Md. Sayed Sekandar, founder of Surge Hub, in the Toronto office

Md. Sayed Sekandar

Founder, Surge Hub. Toronto, Canada.

Based in Toronto and working remotely with practices across the USA and Canada. Background in networking, IT support and cybersecurity.

  • Computer Systems Technician (Networking), Centennial College
  • Google IT Support Professional Certificate
  • Google Cybersecurity Professional Certificate
  • IBM Generative AI for Cybersecurity
About Surge Hub

/ why surge hub /

A partner, not another platform to manage.

Founder-led
You work directly with the person who builds your system. No account managers, no hand-offs between departments.
Built for medical practices
We only work with medical and aesthetic practices, so your receptionist is designed around consults, providers and patient conversations from day one.
Works with your tools
Your receptionist books into the calendar and CRM your team already uses. No new software for your staff to learn.

/ faq /

Questions practices ask us.

Something else on your mind? Ask us on a call.

Ask us on a call
Will it sound robotic to my patients?

No. The receptionist uses a natural, conversational voice and is trained on your practice's terminology, procedures and tone. During the build we tune greetings, pacing and phrasing with you, and you approve how it sounds before it ever answers a real call.

Will this replace my front-desk team?

That isn't the goal. The receptionist takes the overflow, after-hours calls and repetitive questions, so your coordinators can focus on the patients standing in front of them.

Does it tell callers they're speaking to an AI?

Yes. It always introduces itself as your practice's virtual assistant, and it hands the call to your team whenever a caller asks for a person.

Does it work with our booking system?

It books into the calendar and CRM your team already uses. We confirm exactly how your systems connect during the audit, before anything is built.

What about patient privacy?

We set up each practice to its own privacy requirements and agreements, and we're happy to walk your team through exactly how data is handled before you decide.

/ book a call /

Find out how many consults your phones are missing.

Book a 30-minute live demo. We'll walk through your call flow and patient database, and show you exactly what we'd build for your practice.

Live AI front desk demo

  • 30 minutes
  • On Google Meet
  • USA and Canada
Book a live demo